When most small businesses think about "branding," they tend to shy away. I've heard people say, "it's not worth the time and effort; I'm just a small business." I've also heard, "I already have a logo; that's my brand." Believe me, both of these views couldn't be further from the truth! Whether you consider yourself an artist, an entrepreneur, or a small business, creating a brand should be at the top of your to-do list.
With a handful of brands and hundreds of colors to choose from, an alcohol ink collection can grow in size quite fast. I myself have more than 150 bottles of ink in my studio, and even though each bottle is typically less than an ounce, they still take up a ton of space! Luckily, I figured out a great system and now all of my inks fit within just one draw.
Over the last few months, I’ve found myself becoming increasingly reliant on my phone and iPad to manage my business, as they allow me to work wherever and whenever, which is a huge plus when time is of the essence. These are the 9 mobile apps that have become essential to my business.
Thanks to RAW Artists Boston, I was able to take part in my first artist showcase back in January 2018. Here are some of my recommendations for anyone taking part in a RAW Artist showcase or who might just be exhibiting their work for the first time.