Blog | Sammy Gorin Art

Today marks the 50th anniversary of Earth Day, and while sustainability is always top-of-mind, I recently found myself wondering how I can be even "greener" in my studio. 

In this blog post, I share my tried-and-true methods and the new eco-friendly tips I've learned in my research. 

Leveraging years of first-hand experience managing the social media accounts of brands like Yankee Candle and AstraZeneca, as well as the skills I’ve developed while running my own small business, I’ve written "The Instagram for Small Business Playbook" specifically with fellow entrepreneurs in mind.

Between school vacations, travel plans, holiday parties, and gift shopping, there's no doubt the holidays are stressful. When you add running your own small business to the mix, that stress is sure to double...trust me! With your time already limited, you'll want to be as prepared as possible for the holidays. That's why I've put together a helpful list of things you should do before the holiday season really kicks in! 

When most small businesses think about "branding," they tend to shy away. I've heard people say, "it's not worth the time and effort; I'm just a small business." I've also heard, "I already have a logo; that's my brand." Believe me, both of these views couldn't be further from the truth! Whether you consider yourself an artist, an entrepreneur, or a small business, creating a brand should be at the top of your to-do list.

Over the last few months, I’ve found myself becoming increasingly reliant on my phone and iPad to manage my business, as they allow me to work wherever and whenever, which is a huge plus when time is of the essence. These are the 9 mobile apps that have become essential to my business.