Blog | Sammy Gorin Art

Leveraging years of first-hand experience managing the social media accounts of brands like Yankee Candle and AstraZeneca, as well as the skills I’ve developed while running my own small business, I’ve written "The Instagram for Small Business Playbook" specifically with fellow entrepreneurs in mind.

When most small businesses think about "branding," they tend to shy away. I've heard people say, "it's not worth the time and effort; I'm just a small business." I've also heard, "I already have a logo; that's my brand." Believe me, both of these views couldn't be further from the truth! Whether you consider yourself an artist, an entrepreneur, or a small business, creating a brand should be at the top of your to-do list.

Over the last few months, I’ve found myself becoming increasingly reliant on my phone and iPad to manage my business, as they allow me to work wherever and whenever, which is a huge plus when time is of the essence. These are the 9 mobile apps that have become essential to my business.