Earlier this year I set out to write a guide on Instagram as it’s not only a topic I know exceptionally well (thanks to my professional background), but more importantly, it’s one that I’m often asked about by other creators and entrepreneurs.
Introducing My Latest eBook: The Instagram for Small Business Playbook
Leveraging years of first-hand experience managing the social media accounts of brands like Yankee Candle and AstraZeneca, as well as the skills I’ve developed while running my own small business, I’ve written "The Instagram for Small Business Playbook" specifically with fellow entrepreneurs in mind.
This 70-page guide will take you through the exact process I used to launch and manage my Instagram account, which I grew from 0 to 50,000 followers in less than a year.
Not only are these steps the same ones used by professional marketers, but they're written in a way that's most helpful to entrepreneurs and small business owners like you.
By reading this eBook, you'll learn how to:
🌟 Master the Instagram algorithm
🌟 Optimize your account so you can turn visitors into followers
🌟 Develop a content strategy that captivates your audience and increase your sales
🌟 Write engaging captions and make compelling creative
🌟 Become a hashtag expert
🌟 Significantly grow your audience using industry-backed growth strategies
🌟 Launch your first Instagram advertising campaign
🌟 Partner with the most appropriate influencers for your brand
➡️ This eBook also includes worksheets to help you:
- Write a killer bio
- Set your goals
- Identify your audience
- Research your hashtags
- Track your success
➡️ BONUS! You’ll also get:
- Basic photo and video tips
- Details on the photo supplies I use for my brand
- My favorite creative resources and tools
Hours in one-on-one consulting fees can cost thousands, and I’ve seen online Instagram courses from other artists priced at hundreds of dollars.
While I’m sure these other options are great, for just $24.99, my eBook offers expert advice from someone who has been immersed in the digital marketing world for years and who also has first-hand experience managing her own small business.
The Instagram Content Planner
Additionally, I’m also introducing the “Instagram Content Planner,” which covers April 2020 through December 2021.
The Instagram Content Planner will help you save hours of work and leave behind those anxiety-ridden moments of “I don’t know what to post!”
The Benefits of a Content Planner:
It pushes you to think strategically about what, when and why you’re posting each piece of content
It helps you get organized and saves you time—no more of those “I don’t know what to post!” moments of anxiety
It allows you to appropriately time your sales, campaigns, product launches and more
And you’ll never miss a fun holiday or opportunity to contribute to a trending conversation
The Instagram Content Planner includes:🌟Two pages to map out your yearly goals and content focuses (one for 2020 and one for 2021)
🌟A blank calendar for each month between April 2020 and December 2021, that includes public holidays for the US, UK, Canada, Australia and New Zealand, fun awareness days and major events that are expected to occur during each month.
Ready to bring your Instagram account to the next level? Want to save at least 10% too? Shop the bundle here.
PS: Want to know more about my professional background?
After graduating with a marketing degree from Emerson College, I spent the first five years of my professional career working in social media at an award-winning marketing agency.
While there, I gained tremendous experience doing everything from daily channel management and writing content to building sophisticated social media strategies for brands like Yankee Candle, HP Hood, Safety 1st, Au Bon Pain, AstraZeneca, Heluva Good! Dips, Foxwoods Resort and Casino, Honeywell, PUR Filters and more.
Today, I’m a digital marketing manager at a global travel company based in Boston. You can connect with me here on LinkedIn.
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